Sunday, January 21, 2007

How about the supply side?

David Lazarus writes a whole article on Fiji Water, the bottled water imported from Fiji, and never gets to (what is to me) the most interesting question: Is there any limit to the water that the bottlers can pull from the aquifer they use in Fiji? Many islands have shortages of potable water, but Fiji Water sold 180 million bottles last year, and expects sales to grow another 40 percent this year.

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