Wednesday, July 12, 2006

One Red Paperclip.

A year ago today, Kyle MacDonald started with one red paperclip. Fourteen trades later, today he will have bartered it into a house at 503 Main Street in Kipling, Sasketchewan. No worries -- he can explain. And Joe Kissell has more about this kind of viral marketing.

// posted by t.s. @ 1:28 PM
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