All Intensive Purposes

Reviewing Eric Schlosser's Chew On This, Jeremy Grant says:

[Schlosser] could have expanded his discussion of nutritional education efforts by Alice Waters, the California-based chef who had pioneered a school lunch programme called the "Edible Schoolyard", where students grow and eat their own vegetables.

I think Alice Waters is great, and Chez Pannisse is a landmark. I would eat there every day if I could. But my understanding is that problem with Alice Waters' efforts at Berkeley High School is that the kids would not eat her food. Without absolving the fast food industry, at least part of the problem that Eric Schlosser is writing about has to do with people's appetites.