Friday, February 10, 2006

More real estate porn, on its way.



Carol Lloyd writes about some new magazines and TV shows aimed at scratching the real-estate itch. E.g., "LORE, a magazine that touts itself as the Vanity Fair of the real estate set." Here is LORE's home page.

She asks: "[F]or a national obsession so intense that it's become a cliche to refer to photography of nice houses as "real estate porn," it's even more remarkable that no popular media outlet has been created to exploit this wanton interest in all things real estate." It may be a national obsession, but isn't the problem that the markets are all local? And even within those geographic areas, markets are highly segmented. If you own a 3-4BR house, do you really want to spend time looking at 1BR condos? And vice versa. Which is why the other two new offerings Lloyd discusses are both focused on the Bay Area.

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